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7 Smart Steps to Engage Employees in Social Media
Have you recently come ’round to the idea that social media needs to be an integral part of your business strategy? Social is great for creating consistent, genuine interest in your brand…and your...
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16 Ways to Damage Your Professional Brand, Fail at Social Selling
We live in a connected world and social selling has become aligned with general sales best practices. The act of deeply examining the people and businesses we buy from is a common occurrence. Sifting...
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5 Top-Notch Tips to Become a Social Selling Rockstar!
The sales game has changed. Cold calling is getting more difficult, while buyers are flocking to social media for answers. If you’re a salesperson or you manage a sales team, it’s time to leverage the...
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5 Tips to Grow Your Network, Conquer Social Selling
Let’s face it. Social Selling is here. Studies have shown that more than 3/4 of salespeople who use social media in the sales process outperform those who don’t. Salespeople and their managers who...
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6 Ways to Alienate The Modern Connected Buyer #SocialSelling
Social Selling looks a lot like traditional selling. We build relationships and establish a mutual exchange of value. Social is the new channel we use to communicate with the modern buyer. Social...
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Get Your Social Sales Motor Running with These 3 Components
Have you ever popped open the hood of your car and wondered what the heck is going on under there? It’s a jumbled-up mess of hoses, wires, metal and funky black stuff that, for most people, is pretty...
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Is Networking the New Sales? 3 Ways to Get Your Game On
The business of sales continues to evolve. While every business needs to facilitate sales, there’s a movement toward non-traditional methods. Think about it: when you want to buy a car, a house, a new...
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Social Selling and Sales Leadership: 3 Traits of Great Salespeople
Ethics and selling go hand in hand. Trust is built when integrity leads the conversation. The pursuit of wealth can often trump the importance of ethics in the business world. We’ve seen it happen over...
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3 Biggest Obstacles Keeping You From Success in Social Selling
Social Selling is the art of using technology to attract and engage prospects, grow referrals and retain customers. Success in Social Selling does not come easy. It’s a process that not every business...
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Two Frightening Examples of Failure in Social Networking
What we say and do speaks volumes about us. Our words and actions tell the story of what it’s like to do business with us. Social channels are ideal for leveraging our network to “promote” good...
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The High Costs of Sticking with the Status Quo in Sales and Marketing
There are some things that marketing will never fix. It doesn’t matter what industry you’re in, disruption is at the door. In the auto industry, not only has it entered the room but it’s crashing the...
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Mistakes That Cost You Sales to Your Most Interested Buyers
In this world of constant noise and heightened mistrust, it’s dangerous to assume your buyer will notice you easily. Even the most loyal customers can waver and not recognizing this can be a costly...
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The Power of Storytelling To Connect, Build Trust and Close Sales
Great stories attract attention. A well-constructed narrative builds an emotional connection and the power of storytelling can be very useful in the road to the sale. Character-driven stories with...
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What To Do if The Boss Thinks Social Selling is a Fad
Using Social Media as part of the sales process can increase revenue. But many sales managers and GMs aren’t convinced yet. They’re curious but skeptical about how efforts placed on social networks...
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Sales and Social Selling: Are They The Same?
Being successful in sales will take you anywhere you want to go, right? Umm, not so fast. In today’s online environment where 95% of buyers start their purchase process online, tried-and-true sales...
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Social Selling: You Can’t Turn a No into a Yes Without a Maybe In Between
The path to the sale has many twists and turns. It’s not always easy to determine where and when you can provide the most value to your target customers along that road. Social Selling, as part of your...
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3 Crucial Plays to Cover ALL Your Bases in Social Media
When I say Social Media, what comes into your mind? Social media is an all-encompassing term that means different things to different people. For local business owners, social media marketing’s end...
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Social Selling: 3 Must-Haves and 6 Right-Now Actions for Success
“Social Selling expands on the age-old basics of getting to know your customers and meeting their needs.” ~Jon Ferrara, CEO, Nimble Today, customers not only have a choice, they have a voice. Only 33%...
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What Dave Grohl’s Broken Leg Teaches Us About Personal Branding
Things happen. We get up everyday and expect smooth sailing but the truth is, most days, things happen. Personal branding is the work you do to insure that when things happen beyond your control, your...
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What Social Selling Actually Is…and What It’s Not
Every salesperson (and their boss) wants to sell more. The opportunities available with social media are vast, however, to leverage social media successfully and turn it into a referral engine takes...
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Your Last Best Hope for Legendary Results in Marketing and Sales
Legendary results in marketing and sales today requires lasting impact, people-seeking-you-out, top-of-mind awareness. The tables have turned. Once upon a time, customers learned everything they needed...
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How to Stop Social Media Fear Mongers from Sabotaging Your Marketing Goals
Scare tactics proliferated by those who stand to benefit most from the fear they incite have a certain place in my list of bad actors. I try my best to deflect their falsities by providing clear,...
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5 Steps to Sell From the Same Side of The Table with Social Selling
Although it’s become a buzzword, there’s still huge value in the act of social selling. The problem with buzzwords is that some people who don’t know exactly what they mean, act as if they do. Where it...
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STUDY: Social Media Savvy Sales Pros 6X More Likely to Beat Quota
If you’re still on the fence about incorporating social media into your sales process, it’s likely time to get off that fence and take action. A new study just released found that sales professionals...
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7 Reasons NOT to Use Social Media For Business
You see it everywhere: social media for business is the place to be. It’s talked about in the media and you hear about it from your employees and salespeople. Heck, you might even hear it rattling...
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20 Social Media Tips for Car Salespeople
The car business is changing. The consumer is driving sales and car salespeople are evolving too. Some savvy salespeople have seized the opportunity to use social media to their advantage. But it’s...
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Social Selling for Beginners: 10 Tips to Totally Crush It
Every salesperson wants to be the ONE that customers choose, over and over again. But many salespeople find today’s firehose of technology challenging. The advancements in CRMs, social media and...
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20 Social Selling Techniques for More Leads and Referrals
Everyone would like to sell more, but not everybody knows precisely how. The answer may be right at your fingertips. Social Selling increases your reach enabling you to sell more by leveraging the...
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How to Market Yourself Online as a Car Salesperson
There are two things that differentiate you from any other person: Your face and your expertise. With so much noise, it’s easy to blend in, which is why you need a strategy to market yourself online as...
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5 Ways Not Creating Your Own Content Can Hurt You
There is a street fight for human attention right now. Getting and keeping that attention is difficult without establishing a connection with your audience. The best way to establish that connection...
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Practice Makes Profit: The Six P’s of Social Selling
Social Selling is a buzzword that’s tossed around a lot but many aren’t really sure what it is. Frankly, it has a few connotations. Some think it’s the same as social media marketing. (Spoiler: It’s...
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3 Social Selling Success Drivers and How to Leverage Them
Social Selling is a sales technique that allows salespeople to laser-target their prospecting and establish rapport through existing connections. Fundamentally, it’s the process you use to help social...
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How to Stand Out in Web 3.0 [hint: It’s all about community]
It’s time to get visible. Allow me to introduce you to a concept called Web 3.0, which represents the next iteration or phase of the evolution of the Internet and it could potentially be as disruptive...
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Do This One Thing Before You Begin Automotive Social Selling
Car sales professionals all over the country have realized their customers already have a lot of the facts in hand before they reach out to a salesperson. They’ve done their research and they’re...
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Do I Need a Separate Facebook Page for Business?
Unless you’ve been on a deserted island somewhere, you know that Facebook is a valuable channel for marketing yourself and your business. Salespeople leverage it to stay in touch with customers and...
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3 Smart Social Selling Tactics to Convert Hyper-Informed Customers
Many organizations are lagging behind when it comes to meeting their potential customers’ needs online. Customers are switching between various sales channels, expecting seamless integration across...
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5 Secrets to Turn Your Sales Team Into Automotive Social Selling Champions
Automotive social selling is a sales technique that allows salespeople to laser-target their prospecting and establish rapport through existing connections in order to develop leads and sales through...
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5 Automotive Social Selling Tips to Get Results and Sell More Cars
The changes we’ve seen in auto retail continue to come fast and furious. If you’re in car sales, now is the time to up your automotive social selling game so that you’re positioned to sell more. What...
View Article10 Hard Facts of Consumer Online Transformation and What it Means for Your...
Are you someone who checks your emails on your smartphone over breakfast, consumes news at work on your desktop and shops online on your tablet when unwinding in the evening? The answer is “yes” for an...
View ArticleSocial Selling: 5 Tips to Prevail in the Shifting Consumer Buying Process
Surprisingly, many retail business owners still don’t see a lead from someone online as a “real customer.” If you have a bricks-and-mortar store, there’s a tendency to depend on what’s right in your...
View ArticleSocial Selling: Acquire the Right Kind of Leverage in Online Relationships
The value of every customer you have increases over time. Honoring that value takes commitment and a solid strategy for attracting and retaining customers. Whether you’re building online relationships...
View ArticleSocial Selling: 5 Scenarios Prove Hope is Not a Strategy
In order to be a next generation salesperson, you need to master the techniques of Social Selling. I see a lot of salespeople who use hope as a strategy. They keep hoping that the good old days of 2007...
View Article3 Social Selling Tips to Inspire Loyalty Not Just Transactions
“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.” ~Simon Sinek, Author, “Start With Why” It’s a tall order to inspire customer loyalty. Every business...
View ArticleGhosted by Your Followers? Here’s How to Entice Them Back!
Each year at Halloween, many of us eagerly anticipate the thrill of haunted houses, spine-chilling tales, and encounters with the occasional apparition. But there’s a new kind of specter that’s casting...
View Article20 Social Media Tips for Car Salespeople
The car business is going through a string of seismic shifts. The digital consumer is driving sales and car salespeople must evolve to beat the competition. Some savvy salespeople have seized the...
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